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Local Promotion (Word
of Mouth)
Word-of-Mouth marketing should have one end goal in mind - that
is customer satisfaction, Many local advertisers we talk to believe Word
of Mouth marketing ends there. If it ended there it would be called Being
A Nice Guy Marketing. Lets face it..we're not in this to be nice guys - right?
There's no element of
marketing that requires that you have
a degree in rocket science. It's just
not that deep. On the other hand, it
does require strategy. Word of Mouth
is the strategic use of one or more
marketing eements. Here are a few hat
we consider to be Word f Mouth:
- Cause Marketing: Supporting social
causes to earn respect and support from
people who feel strongly about the cause.
- Grassroots Marketing: Organizing
and motivating volunteers to engage
in personal or local outreach.
- Evangelist
Marketing: Cultivating evangelists,
advocates, or volunteers who are encouraged
to take a leadership role in actively
spreading the word on your behalf.
- Product Seeding: Placing the right
product into the right hands at the
right time, providing information or
samples to influential individuals.
- Conversation Creation: Interesting
or fun advertising, emails, catch phrases,
entertainment, or promotions designed
to start word of mouth activity.
If you'd like to talk with us about elements
of Word of Mouth Marketing don't hesitate
to call us at 617.852.0780 or fill out
this form and we'll be certain to follow
up shortly. |
