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Mobile Marketing
Mobile Marketing
offers a unique and direct medium to interact
with your customers. People have become more and more comfortable with
the mobile phone. In fact, there are now more mobile phone subscribers
in the world (1.4 billion), than there are landline phones subscribers.
The mobile phone is becoming a primary means of communication, not only
for voice but also for digital services, email, digital photos, navigation,
etc. Worldwide over 350 billion SMS Messages are exchanged every month,
with over 15% of these messages being classified as commercial, or marketing,
messages. Source: Yankee Group, 2004
The mobile phone has proved to be an extremely effective medium for successful
marketing. As a marketing channel it offers unique benefits: it is direct, personalised,
interactive, always on, always available; all resulting in high response rates.
With mobile marketing you have direct insight
in statistics and demographics, so enabling
you to further tailor your marketing activities.
Mobile Marketing can be used in a wide variety
of ways:
- To support product launches
- For customer acquisition
- For customer rentention
- For loyalty building
- To raise brand awareness
- For mobile couponing
- For direct marketing
- For news / information
Conway Media can help you launch your mobile
campaign. Call us...we'll walk you through
it.
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